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Cape Fear Valley is a 765-bed regional health system serving a six-county region of Southeastern North Carolina, with more than 935,000 patients annually. A private not-for-profit organization and the state’s 9th largest health system, it includes Cape Fear Valley Medical Center, Highsmith-Rainey Specialty Hospital, Cape Fear Valley Rehabilitation Center and Bladen County Hospital.

Tuesday, April 12, 2011

Cape Fear Valley Appoints New Marketing Director

FAYETTEVILLE – Janet Conway has been appointed as Director of Marketing & Public Relations at Cape Fear Valley.

The native of West Hartford, Conn. joined the health system in 1987 and previously held the position of Manager within the department. She replaces Vincent Benbenek, who was recently promoted to Vice President of Marketing & Outreach.

She received her bachelor’s degree from Boston College and has more than 30 years of marketing and sales experience.

Cape Fear Valley Physician Appointed President-Elect of Sleep Academy

FAYETTEVILLE – Sam Fleishman, M.D., has been elected President-Elect of the American Academy of Sleep Medicine. The one-year term begins in June. He will become the organization’s president the following year in 2012.

Dr. Fleishman is Medical Director of Cape Fear Valley Health System’s Sleep Center and Behavioral Health. He is a Fayetteville native and has been with the health system for 16 years.

He is board certified in the Specialty of Sleep Medicine, a diplomate of the American Board of Psychiatry and Neurology, and a Fellow of the American Academy of Sleep Medicine.

Cape Fear Valley Health Receives MRI Accreditation

FAYETTEVILLE – Cape Fear Valley Health has received a gold seal of accreditation in magnetic resonance imaging (MRI) from the American College of Radiology (ACR). The accreditation is for three years.

MRIs are noninvasive tests utilizing magnetic fields to produce images of internal body parts to help physicians diagnose and treat medical problems.

The ACR gold seal is awarded for the highest level of image quality and patient safety, and is only given to facilities meeting strict ACR practice guidelines and technical standards. All recipient facilities must pass evaluations by board-certified physicians and medical physicists who are experts in the field.

Criteria judged include: quality, personnel qualifications, equipment adequacy, quality control procedures, and quality assurance programs.

Cape Fear Valley Health employs three MRIs throughout the health system and performs more than 7,000 MRI studies a year.