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Cape Fear Valley is a 765-bed regional health system serving a six-county region of Southeastern North Carolina, with more than 935,000 patients annually. A private not-for-profit organization and the state’s 9th largest health system, it includes Cape Fear Valley Medical Center, Highsmith-Rainey Specialty Hospital, Cape Fear Valley Rehabilitation Center and Bladen County Hospital.

Tuesday, April 12, 2011

Cape Fear Valley Appoints New Marketing Director

FAYETTEVILLE – Janet Conway has been appointed as Director of Marketing & Public Relations at Cape Fear Valley.

The native of West Hartford, Conn. joined the health system in 1987 and previously held the position of Manager within the department. She replaces Vincent Benbenek, who was recently promoted to Vice President of Marketing & Outreach.

She received her bachelor’s degree from Boston College and has more than 30 years of marketing and sales experience.

Cape Fear Valley Physician Appointed President-Elect of Sleep Academy

FAYETTEVILLE – Sam Fleishman, M.D., has been elected President-Elect of the American Academy of Sleep Medicine. The one-year term begins in June. He will become the organization’s president the following year in 2012.

Dr. Fleishman is Medical Director of Cape Fear Valley Health System’s Sleep Center and Behavioral Health. He is a Fayetteville native and has been with the health system for 16 years.

He is board certified in the Specialty of Sleep Medicine, a diplomate of the American Board of Psychiatry and Neurology, and a Fellow of the American Academy of Sleep Medicine.

Cape Fear Valley Health Receives MRI Accreditation

FAYETTEVILLE – Cape Fear Valley Health has received a gold seal of accreditation in magnetic resonance imaging (MRI) from the American College of Radiology (ACR). The accreditation is for three years.

MRIs are noninvasive tests utilizing magnetic fields to produce images of internal body parts to help physicians diagnose and treat medical problems.

The ACR gold seal is awarded for the highest level of image quality and patient safety, and is only given to facilities meeting strict ACR practice guidelines and technical standards. All recipient facilities must pass evaluations by board-certified physicians and medical physicists who are experts in the field.

Criteria judged include: quality, personnel qualifications, equipment adequacy, quality control procedures, and quality assurance programs.

Cape Fear Valley Health employs three MRIs throughout the health system and performs more than 7,000 MRI studies a year.

Friday, March 25, 2011

Cape Fear Valley Tops In NC For Vascular Services

FAYETTEVILLE – Cape Fear Valley Medical Center is the top hospital in the state when it comes to vascular services, according to a recent business publication.

The ranking was announced in an article titled “North Carolina’s Best Hospitals” in the March 2011 issue of Business North Carolina. The story ranked hospitals in several treatment categories based on Medicare data compiled by HealthGrades, the nation’s leading independent healthcare ratings organization.

Cape Fear Valley beat out several other prominent hospitals for the top spot, including Rex Hospital, Carolinas Medical Center, and Pitt County Memorial. Cape Fear Valley’s vascular services ranking was also among the top 10 percent of hospitals nationwide.

The ranking was based on reported complications and deaths during abdominal aorta procedures, carotid surgery and peripheral vascular bypasses.

Cape Fear Valley also placed in the top 10 statewide within six other categories. They include:

- Sixth place for Cardiology Services
- Eighth place for Pulmonary
- Ninth place for Overall Cardiac Services
- Ninth place for Coronary Interventional Procedures
- Ninth place for Bariatric Surgery
- 10th place for Critical Care Services

Cape Fear Valley Heart & Vascular Center partnered with Cleveland Clinic in 2007 to bring world-class cardiac services to Southeastern North Carolina. Cleveland Clinic is the nation’s premiere heart program, which has been ranked No. 1 by U.S. News & World Report’s for 16 consecutive years.

Cape Fear Valley Appoints Marketing VP

FAYETTEVILLE – Vincent Benbenek has been promoted to the position of Vice President of Marketing & Public Relations at Cape Fear Valley Health System. He previously held the position of Director of Marketing & Outreach.

Benbenek is a native of Buffalo, N.Y., and has more than 23 years of experience in healthcare, science and commercial marketing and advertising. His more recent experience includes serving as Creative Director and Design Manager for Kaleida Health System in Buffalo, N.Y., and as President of Benbenek Design Associates. Clients included national and international companies, such as Zippo Lighter, Lab-Aids and the Archaelogy Institute of America.

Benbenek earned his Fine Arts Degree in Communication Design from State University of New York in Buffalo, N.Y. He joined Cape Fear Valley in 2009. His new duties include managing the Cape Fear Valley brand, enhancing the patient experience and employee engagement. He will continue overseeing the health system’s Marketing, Outreach and CareLink services.

Thursday, February 17, 2011

Cape Fear Valley Trauma Director Re-appointed To DoD Committee

FAYETTEVILLE – Stephen Flaherty, M.D., Trauma Medical Director at Cape Fear Valley, has been re-appointed to the Committee on Tactical Combat Casualty Care. The U.S. Department of Defense group advises the U.S. military about equipment, training and practice guidelines in delivering combat care to U.S. forces.

Dr. Flaherty held the position of trauma consultant to the U.S. Army's Surgeon General before retiring from the U.S. Army and joining Cape Fear Valley.

Friday, January 28, 2011

Cape Fear Valley Appoints Dedicated Trauma Director

FAYETTEVILLE – Stephen Flaherty, M.D., has been appointed Cape Fear Valley Health System's first dedicated Trauma Medical Director.

Dr. Flaherty, a Norwell, Mass. native, has more than 22 years of medical experience in the military. He previously served as Chief of Trauma at Walter Reed Medical Center in Washington, D.C. Prior to that, he served as Chief of Surgery and Trauma Director at Landstuhl Regional Medical Center in Germany.

He has also served as Chief of Surgery at Womack Army Medical Center at Fort Bragg and Chief of Trauma and Surgical Critical Care at Brooke Army Medical Center in San Antonio, Texas. He recently retired from the U.S. Army as a colonel.

Dr. Flaherty received his medical degree from Tufts University School of Medicine in Boston, Mass. He completed his residency at Eisenhower Army Medical Center in Augusta, Ga., and a fellowship in Trauma/ Surgical Critical Care at Boston University Medical Center in Boston, Mass.

He is certified by the American Board of Surgery with added qualifications in Surgical Critical Care.

At Cape Fear Valley, his new duties are focused on developing the hospital into a state-designated trauma center and providing trauma and surgical critical care services. A trauma center provides comprehensive medical care to patients suffering traumatic injuries.

Due to costs and specialty requirements, many areas do not have a local trauma center and must transport patients to hospitals away from their home. The nearest trauma centers to Fayetteville are currently in Raleigh and Wilmington.