Cape Fear Valley Appoints Marketing VP

FAYETTEVILLE – Vincent Benbenek has been promoted to the position of Vice President of Marketing & Public Relations at Cape Fear Valley Health System. He previously held the position of Director of Marketing & Outreach.

Benbenek is a native of Buffalo, N.Y., and has more than 23 years of experience in healthcare, science and commercial marketing and advertising. His more recent experience includes serving as Creative Director and Design Manager for Kaleida Health System in Buffalo, N.Y., and as President of Benbenek Design Associates. Clients included national and international companies, such as Zippo Lighter, Lab-Aids and the Archaelogy Institute of America.

Benbenek earned his Fine Arts Degree in Communication Design from State University of New York in Buffalo, N.Y. He joined Cape Fear Valley in 2009. His new duties include managing the Cape Fear Valley brand, enhancing the patient experience and employee engagement. He will continue overseeing the health system’s Marketing, Outreach and CareLink services.